NYD · PHILIPPINES GENERAL COUNCIL OF THE ASSEMBLIES OF GOD BRAND GUIDELINES · V1.0 · 2026

Set ablaze
by every tongue,
every tribe.

The visual identity, voice, and standards of the National Youth Department — a living guide for every generation that carries the torch.

DEPARTMENTNational Youth
PARENT BODYPGCAG
EDITIONFirst / 2026
NYD Crest
  1. 01Identity & meaningWhat the crest carriesP. 03
  2. 02Logo systemLockups, clear space, sizing, misuseP. 09
  3. 03ColorPrimary, secondary, ratios, pairingsP. 17
  4. 04TypographyFraunces · Inter · JetBrains MonoP. 23
  5. 05Patterns & iconographySun rays, fire, water, motifsP. 29
  6. 06Templates & applicationsDecks, docs, social, stationeryP. 33
  7. 07Voice & copywritingHow NYD speaksP. 41
01 / Identity & meaning
The crest

A shield of fire, sun, and sea — the youth of the islands, set apart and sent.

FIG. 01.A PRIMARY MARK SHIELD · FLAME · SUN · WAVE NYD crest with annotations

The crest is a covenant in pictures — a modern Pinoy shield carrying the youth of the Church as we light the world for Jesus.

Drawn from Luke 3:16"He will baptize you with the Holy Spirit and fire" — every motif names something we will not let go of. The shield declares mission and protection; youth held firm, youth sent out. The flame at center is the FIRE-TYPE code of Pentecost, with a smaller blue flame within it — the indwelling life of God in His people. Sun rays rise above with five points, a nod to the Philippine flag and the local church as the soil where every gift grows. Fire takes the lower-left, courage and consecration; water the lower-right, baptism and renewal. Above the flame, in Baybayin, reads Apo — both the young descendant and the honored elder, the next generation carrying ancient wisdom, and children of God in the same breath.

Shield

A modern Pinoy shield. Covenant and calling — youth held firm, youth sent out. Protection without; mission within.

Sun · 5 Rays

A nod to the Philippine flag. Five rays for the islands; the patterned sun for the local church — the soil where every gift grows and is sent.

ᜀᜉᜓ

Apo · ᜀᜉᜓ

Written in Baybayin. Apo means both the young descendant and the honored elder — we carry ancient wisdom, and we are children of God in the same breath.

Flame

The FIRE-TYPE code of Luke 3:16. Holy Spirit and fire — purifying, equipping, sending. The blue inner flame is the indwelling life of God.

Fire & Water

The lower quadrants. Fire (left) — courage, consecration, the costly yes. Water (right) — baptism, renewal, the daily yes. Both held inside the shield.

Each motif points to a goal

The goals of the National Youth Department.

Every part of the crest corresponds to a goal of the Department — a discipline we are committed to as we form the next generation. The list below is a working set; it is updated as the work matures.

01

Local Youth Ministry

Building and strengthening sustainable youth ministries within local churches, empowering them to become the primary agents of ministry in their communities.

02

Internal Community

Fostering a strong sense of belonging and cohesive teams within the ministry, ensuring young people feel connected and supported by each other and local church leadership.

03

Resilient Leadership

Developing leaders with spiritual fortitude and resilience whose leadership is rooted in God's presence.

04

Praise & Worship

Cultivating authentic worship and technical skills, creating a vibrant atmosphere where young people can engage with God's presence.

05

Family Unity

Fostering unity across generations, bringing families together to serve the local church as a united whole.

06

Narrative

Nurturing faith through the inherent power of God's stories — fostering deep understanding, personal application, and genuine spiritual growth.

07

Young Adult Care

Providing for the spiritual and personal formation of young adults, addressing their unique challenges and helping them remain connected to the church.

08

Career Stewardship

Helping young adults integrate their faith and professional lives, seeing their work as a form of ministry — carrying the sacred fire of Christ into their workplaces.

09

Campus

Supporting projects that establish a powerful and lasting presence on college and university campuses, successfully connecting students to the local church.

10

Presence & Partnerships

Creating sustainable relationships within the local community by being a consistent presence and building collaborative, long-term partnerships.

11

Original Expressions

Encouraging and showcasing new, Spirit-inspired content and creative expressions of faith among young people.

03 / Color
Palette

Five core colors — pulled directly from the crest. Used with intention, never decoration.

Sun

HEX#D89A2B
RGB216 / 154 / 43
CMYK10 / 38 / 95 / 5
PMS1245 C

Fire

HEX#B83A2A
RGB184 / 58 / 42
CMYK15 / 88 / 90 / 5
PMS7599 C

Water

HEX#2A5E94
RGB42 / 94 / 148
CMYK92 / 65 / 17 / 4
PMS2152 C

Ink

HEX#1F1B19
RGB31 / 27 / 25
CMYK70 / 65 / 65 / 75
PMSBLACK 6 C

Crest

HEX#F4F0E8
RGB244 / 240 / 232
CMYK3 / 3 / 7 / 0
PMSWARM GRAY 1 C

Secondary & extended palette

Use sparingly — for hover states, depth, charts, and ornament. Never as a primary substitute.

Sun Deep

HEX#B47C18

Ember

HEX#E07A3A

Fire Deep

HEX#8A2A1E

Water Light

HEX#4F86B8

Water Deep

HEX#1B3F66

Bone

HEX#EDE6D6

Ratios — the 60·30·10 rule

For most layouts: 60% neutral (Ink or Crest), 30% supporting (Bone or Water), 10% accent (Sun, Fire). Color does the work; nothing has to shout.

EDITORIAL · DEFAULT
CREST · 60
INK · 30
SUN · 10
CEREMONIAL · COVERS
INK · 65
CREST · 25
FIRE · 10
DOCUMENT · BODY
BONE · 70
INK · 25
WATER · 5

Approved pairings

Aa
Aa
Aa
Aa
Aa
Aa
Aa
Aa
04 / Typography
Typefaces

A heraldic serif. A grotesk that gets out of the way. A monospace for the technical truth.

Fraunces

DISPLAY · HEADLINES · CEREMONIAL

A variable serif with optical sizing. Use the italic for emphasis and ceremony. Set tightly: -0.02em at display sizes.

A torch passed,
not preserved.
DISPLAY88 / 92Fan into flame the gift H164 / 68Fan into flame the gift H248 / 52Fan into flame the gift H328 / 32Fan into flame the gift

Inter

BODY · UI · CAPTIONS

Modern grotesk for body, navigation, and interface. Defaults at 16/24. Weight 400 for body, 500/600 for UI emphasis.

The youth of the islands carry a fire that is neither borrowed nor inherited by chance — it is given, kindled, and sent. We write the way we worship: clear, honest, unhurried, with reverence for the reader. Sentences end. Paragraphs breathe. Nothing is exaggerated; everything is meant.

LEDE22 / 32A torch passed, not preserved. BODY16 / 24A torch passed, not preserved. SMALL13 / 18A torch passed, not preserved. EYEBROW12 / 18A torch passed

JetBrains Mono

TECHNICAL · METADATA · LABELS

For dates, file refs, color tokens, captions, and any place that should read as evidence rather than language.

FIG. 02.A   ·   PRIMARY MARK
ASSET-ID    ·   nyd-crest-v1.svg
RELEASED    ·   2026 · 03 · 14
COVERAGE    ·   #D89A2B  /  #B83A2A  /  #2A5E94
USE         ·   PRIMARY · UNTOUCHED · MIN 32 PX
05 / Patterns & motifs
Ornament

Four motifs, drawn from the crest. Use as background, divider, or supporting graphic — never as a substitute for the mark.

Rays · Heritage
Flame · Spirit
Wave · Renewal
Sun fan · Dawn
Shield · Frame
Grid · Document

Iconography principles

01

Linework, not fill.

Icons use 1.5–2 px strokes at 24 px reference size, rounded caps and joins. Solid fills are reserved for the crest.

02

Geometric, not literal.

Prefer simple, symmetric forms. A flame is three peaks, not twenty. A wave is three crests, not a seascape.

03

Single weight, single hue.

One color per icon. No gradients, no shadows, no two-tone treatments — even when the brand color allows it.

04

Aligned to the grid.

Built on a 24×24 grid with a 22×22 live area and 2 px keyline padding. Nothing breaks the box.

06 / Templates & applications
In the wild

How the system shows up — slides, documents, social, and stationery.

Presentation deck

NYD · NATIONAL YOUTH DEPARTMENT CONVENTION 2026

One generation
set ablaze
by every tongue.

QUEZON CITY · MAY 2026 01 / 48

Document & report

NYD · ANNUAL REPORT 2026
Section 02 · Discipleship

The shape of a year of fire across seventeen regions.

A standing record of what God did through the youth of the National Council in the year of our Lord, 2026 — recorded for the next generation, and kept as evidence of His faithfulness.

From Batanes to Tawi-Tawi, regional camps gathered tens of thousands. New small-group leaders were commissioned. Worship teams were planted in seventeen districts. The work of the Spirit cannot be tabulated in full, but what we can count, we count, and what we cannot, we testify.

This report is organized around four pillars — Word, Worship, Witness, and Welfare — each with its own measurable outcomes and its own unmeasurable fruit. Let the numbers serve the story; never the reverse.

NYD · PGCAG P. 14

Stationery — letterhead-sized & business cards

Juan Dela Cruz
Regional Youth Director
juan@pgcagyouth.com
+63 917 000 0000
NYD · Quezon City, PH
Maria Santos
National Youth Director
maria@pgcagyouth.com
+63 917 000 0000
NYD · Quezon City, PH
07 / Voice & copywriting
How NYD speaks

Clear. Consecrated. Conversational. Never hyped, never hollow.

We are speaking to a generation that has heard everything and trusted little. Our writing earns its trust — by being plain, accurate, and gentle with the reader, while never losing the seriousness of the message.

01

Plain

Short sentences. Real words. If a teenager wouldn't say it, neither do we.

02

Reverent

We carry the name of Christ in our copy. No flippancy, no clickbait.

03

Hopeful

We name reality, then point to the one who is making it new. Honesty before encouragement.

04

Local

Filipino, in voice and in detail. Never a translated American youth-camp brochure.

Do say

  • Come and see what God is doing in our generation.
  • You belong here. Bring a friend.
  • This is for the youth of the islands — every tongue, every tribe.
  • We meet on Saturdays at four. Worship begins at four-fifteen.

Don't say

  • Don't miss the most epic youth event of your life!!!
  • Get hyped — God is going to BLOW YOUR MIND.
  • Squad goals, fam. See you at YOUTHQUAKE 2026 🔥🔥🔥
  • Doors open at 4 PM sharp. Latecomers will not be admitted.